he latest update of Google algorithm against "Shallow" or "low quality" content is changed drastically and this is affecting approximate 12% of US results. Previously the changes what Google made were so subtle that no one noticed but these big changes affected ranking a lot. If we go through changes made by the Google then:
* In 2007: Google filtered completely the forum profiles and no forum profiles got ranking in SERP.
* In 2009: Google lowered the impact of forum signatures.
* In 2010: To stop link juice Google filtered blogs.
* In addition, in 2011 (Anti Farmer): The giant company may filter out the content farms which will decrease the impact of links from those sites. In this way the article sites and directory sites impact will be much lesser.
The algorithmic update by Google has already been implemented in US and in near future it will be across the globe. This is really the crucial time for all the countries to understand the changes that are being made by the Google and take action as per that.
I would like to share my views about this changes made by Google and how we can prevent ourselves from its effects. As per my opinion, the follow precautions are required to be dealt with:
1. Discuss with your SEO Company - If you are taking help for SEO promotion from various companies and if they haven't informed you about this update I will recommend you to rethink about there approach. Talk to them and share the above mentioned facts.
2. Check the back link created for your site - carefully check the back links, which are being created for your site, are these links from link firming sites or those sites which are already banned. If you find any such aspect then immediately take action and remove your links from such sites.
3. The Content is the king - Did you check the quality of the content that your seo company produces through the off page optimization? Please recheck those and if the quality of the contents is poor and just used for back link creation, it is going to hurt your site. Make sure all the content used for your site is unique and providing values for your site.
4. How you process your article Marketing? - Check, with your seo team, how many times they published one article, does the team publish the same article for several times in same IP? Make sure your team use "original content " and acts accordingly.
5. Think from user point of view - If you are a user and landed on your own site what value you would expect and what you are getting, compare such aspects and implement them.
6. The conversion optimization and brand optimization aspects - Analyze the site performance, bounce rate, conversion rate, return traffic etc; so that the user experience becomes much more professional and effective.
I will advice you to hire a professional or a company, that can cross check the aspects which I mentioned above, and make a proper strategy to overcome the algorithmic changes. Always keep in mind that SEO is an effective process only if one can make sure that it's in ethical and logical way else it will be nothing other than just wastage of the money and the time.
Rama Banerjee - Professional Writer, in Ours Group of Companies, invites you to join our Informative News section. For Professional assistance from Web Development Services visit our Web Development Company Section. We welcome you to be part of Ours Group of Company. Follow us on Twitter @ ourscompany
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