Link building for SEO is probably one of the hardest parts of SEO. SEO primarily comprises of two part and those are on page optimisation, and off page optimisation. When we're working on your website and structuring your web pages for ranking purposes, this is on page SEO. When link building to linkback to your website, this is called off page SEO. Link building is more difficult because you do not have the control over the site your links will be displayed on. For this reason link building takes a bit more work, but pays off huge in the end.
There are many ways you can link build but what you have to remember is, the quality of links are what is most important about any type of link building you will achieve. If you have poor quality links, more than likely the work that you have put in will go unrewarded. So doing this work properly is very important for you to receive the benefits that you're expecting. Unfortunately the highest quality links are the hardest links to get, and the reason for this is they belong to government or university web sites.
If you could have government or universities websites pointing to your domain more than likely your website will be a hit regardless of the content or the information provided. But this is not what you're looking for, what you're looking for are relevant websites that are pointing to your domain in order to give you the backlinks you are looking for. You have to remember the quality of links you're looking for, so with that information this site will start by listing different locations for you to build backlinks to your domain.
Purchase links: You can buy links from different companies for a certain dollar amount, and what you need to consider is the better the link the more money it will cost.
Asking for links: If you have visited different blogs that are relevant to your website or websites that you like you may want to ask if they can post a link to your site. This doesn't always work but it is very effective when it does.
Link exchange programs: With this program you're actually trading links with other individuals looking for links as well. You only want to exchange links with sites that are very popular.
Directory registrations: With directory registrations you can register your website in a directory to get a link that points back to your site. This is very time consuming, but some directories are very popular with the search engines and this could possibly be a potential good source for backlinks.
Article submission: Submitting articles to article directories has been a favorite for many SEO experts and this builds very strong backlinks. Some article directories are very popular with search engines of all types, and for this reason this is a solid way to build very profitable backlinks.
Press releases: Writing press releases or having someone write a press release is very valuable to your website. Submitting press releases is very similar to submitting articles and in effect it works the same way. The difference is there are some websites that only take press releases.
Viral marketing: You can use some of the sites that are considered paid to post. What you need to watch out for here is how popular the site is with search engines. If they are not popular with the search engines you could possibly be wasting your money, so research is needed in this area.
Free back link sites: There are some sites that are out there that will submit articles for you to create backlinks. These particular sites will use websites such as blogs or sites they have access to, and submit your articles to be posted with your backlinks already anchored.
These are only a few ways to start link building and if done correctly you would begin to drive targeted relevant traffic to your web presence. Link building takes a lot of time and a lot of experience to do it properly. If you have the time you will get the experience you need by beginning to learn the link building process. It's best to discuss your strategy with an SEO Consultant to ensure you have covered all avenues of SEO.
Peter Dancewicz is the director or Good Good On Line Marketing and Web SEO Consultant in Australia.
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