The Truth About Link Building

Anyone who owns and optimise a website will be aware that link building is extremely important. If you are new to the world of websites and building an Internet business then it is important to you to understand the truth about link building and why it is so important.

Any website owner needs to build links as part of their SEO strategy. SEO itself stands for search engine optimisation and this is the process of getting your website as highly ranked as possible in the search engines. When doing this you need to conduct proper keyword research, you need to provide quality content, and you need to build links.

By adopting a decent search engine optimisation strategy, you should be able to compete in local market. The better your strategy, the higher up the rankings you will climb. The further towards the top of the rankings you are, the more organic traffic you will generate. This traffic is not only natural and organic, but it is highly targeted at the same time.

The reason why links are important within your search engine optimisation strategy is because the search engines will consider any website that has multiple links from multiple sources to be a relevant website for the specific keywords that are included within those links. Your ranking is closely related to your relevancy in the eyes of the search engines. Due to the fact that each link you develop is considered a vote, you will be considered very relevant and very popular if you have thousands of links.

What many people do not realise, however, is that building links from a variety of different sources is going to be important. If you are only generating hundreds or even thousands of links from the same source then this will be considered spam and, as such, this may end up doing damage to your optimisation strategy and your ranking.

Generating links from sources like article directories, website directories, forums, discussion boards, blogs, social bookmarks, and various others is important. In addition to this, you need to understand that link building is a gradual process. If you start-up a new website and suddenly you get thousands of links then this is going to be very unnatural and your ranking will suffer as a result. Gradually generating your links over time is very important.

There are also different types of links that you can build. Reciprocal links will be those that you post on your website to another website who will then post a link to yours in return. These are valuable but not so much as one way links. These are links that are posted on another website and which go directly to your site without reciprocation. When it comes to relevancy, any website that has lots of one-way links is generally going to be deemed to be more important.

Understanding the truth about link building is going to help you to develop a far more effective strategy. You need to understand the importance of links, their value, the different links you can build, and how to build them, if you want to run a successful search engine optimisation campaign.

Colin Brazendale has turned a hobby into a professional link building service at http://seobraintrust.wordpress.com/